WHY?

It’s so great that so many companies are going green. But tell me, why do they have to let me know with SO. MUCH. WASTED. PAPER.

I have gotten so many letters in the mail telling me they are going green. No next steps, no action on my part, but a letter – in an envelope, telling me they were going green.

A deli here in NYC went green last year, by making consumers ask for napkins and utensils rather than automatically giving it out. But to do this, they put flyers in the bags for weeks! Flyers telling consumers that they would be going green. Not only was this printed on fairly big sheets of paper, but it was glossy! Hardly recyclable paper.  And they get so much repeat business day after day. Wouldn’t a big sign in the deli have sufficed?

WHY?