Targeted Marketing. Or is it?

I get loads of direct mail marketing. Then I have to call and tell them I like to be green so could they just send me an email instead.

But Macy’s, they really like me. They send me tons of coupons and ‘personalized’ catalogs that are based on my interests and recent purchases.

I know they probably spent a lot of money to find out who I am while tracking my Macy’s card purchases to come up with a targeted mailer. Between you and me, I know my recent past purchases are shoes and dresses. Not much diversity there.

They repeatedly send me a personalized mailer of things they think I would want to purchase. Which really? I don’t.

Of course because it’s personalized, I am intrigued because maybe they do know what I will want before I know myself. So maybe something is working.